About Us

AvenueISR is a marketing research and a management consulting firm based in Traverse City. Since 2006 we have used customer Insight(I) to create effective Strategy(S) that leads to measurable Results(R). We use a variety of research techniques (survey research, focus groups, online discussion boards, ethnography, etc) to sharpen go-to-market strategies, support innovation and new product research, develop and execute brand strategy and improve the customer experience. Past and current clients include 3M, Hagerty, Rust-Oleum, Munson Healthcare, The Robert Wood Johnson Foundation, The Grand Traverse Regional Land Conservancy, Wells Fargo Bank, Britten and many others ranging from multi-national enterprises to locally-focused organizations.