About Us

Traverse City Local Family-Owned Independent Insurance Agency
Cardinal Insurance is not in business to sell insurance. Insurance is simply one of the ways in which we accomplish our ‘Why.’ Our agency exists to take care of people; a purpose that we are passionate about!

Taking care of people starts with insurance, and with Cardinal, you will receive vital education about coverages, exclusions, and enhancements; providing you with the information you need to make the best insurance decisions to protect you and your family. We offer 9 Regional & National Companies to shop your insurance, finding you the best value for the coverage you choose. This selection of competitive carriers allows you not only choices, but also allows you several options to fit within your insurance budget.

Cardinal Insurance is proud to be heavily involved with serving our community. We hold several annual community events; ToeVember to collect socks for displaced families, Reverse Trick or Treat in which we spend a day in costumes at Cowell Family Cancer Center giving out toys and gifts to those receiving treatment, and our all new “Reading Fore Clubs” program which encourages young people to read more