About Us

Williams Auto group is Northern Michigan's largest volume car dealer of new Chevrolet, Honda and Kia Models, as well as hundreds of used vehicles. For our guests, we provide state-of the art facilities, including a certified auto repair service center, body shop and Fast Lube & Touchless carwash. As a community-focused organization, we're dedicated to providing quality products and services at the best value while delivering complete customer satisfaction. Established in Traverse City sInce 1990, we serve all of Northern Michigan, including the Upper Peninsula