Director of Sales

Lodgco Hospitality is on the lookout for a Director of Sales to become part of the team at the Courtyard by Marriott located in gorgeous Traverse City, MI! We are in search of a sales champion who is enthusiastic about boosting revenue and creating exceptional experiences for our guests at this beautiful, newly rennovated hotel. If you possess hotel experience along with a passion for sales and hospitality, this role could be perfect for you!

Job Summary:

The Director of Sales will be accountable for developing and implementing the comprehensive sales strategy for their assigned property.

Essential Job Functions:

• Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
• Execute key brand initiatives
• Ensure brand website has correct and relevant information
• Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
• Knowledge of all corporate and group business in the market and where that business stays
• Solicit new business from key demand generators by deployed segment
• Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
• Develop relationships within community to strengthen and expand customer base
• Attend local networking, trade show, and CVB events
• Market the hotel through local advertising, blitzes, direct mail, etc.
• Read and understand sales budgets while meeting and/or exceeding budgeted revenue
• Participate in weekly revenue meetings
• Complete Displacement Analysis as needed
• Complete weekly and monthly sales reports
• Review daily reports for new opportunities and analyze for revenue opportunities
• Analyze competition’s strengths and weaknesses for each market segment
• Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
• Maintain account files in sales CRM with all activities tracked for each account
• Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
• Confirm all groups and meeting details prior to arrival
• Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
• Greet meeting/event contacts for each meeting and confirm clients’ expectations. (GM/AGM to assist)
• Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
• Build and maintain group blocks
• Execute in house referrals and solicitation programs
• Hold front desk accountable for accurate account tracking in reservation system
• Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels

Competencies

• Strong Leadership and Teamwork abilities
• Communication both verbal and written
• Computer software skills
• Time management and problem-solving skills
• Self-motivated, well organized, and goal-oriented

Required/Preferred Education and Experience

• 3 or more years of hotel experience, preferably hotel sales experience
• Hospitality or Business degree is a plus

Benefits We Offer

• Career development & work-life balance
• Paid time off
• Team member hotel discounts
• Day-1 health, dental, & vision insurance options
• 401(k) with company match
• Incentive-based earning potential
• And more!