About Us

Aspire North REALTORS®, formerly the Traverse Area Association of REALTORS®, was formed in 1935 as the Traverse City Board of REALTORS®.

On March 1, 1966, a full-page article in the Traverse City Record-Eagle announced a new service in the Traverse City area…the Traverse City Board of REALTORS® Multiple Listing Service (MLS)! The MLS at that time consisted of nine offices and 39 individual members.

In 1977, construction was started on the current building on Garfield Avenue. Over the years, additions were built to house the print shop, and a large conference/meeting room.

In 1980, the Board of REALTORS® Information Service (BORIS) was created right here at TAAR! This took the MLS to a totally new dimension. Listing information was no longer on hand-written cards; it was computerized!

As of January 1st, 2021, the Traverse Area Association of REALTORS will be operating under the name Aspire North REALTORS®.

Aspire North REALTORS® encompasses the five-county Grand Traverse area, which includes Grand Traverse, Leelanau, Antrim, Kalkaska, and Benzie Counties, as well as the immediate surrounding counties of Missaukee, Wexford, Manistee and Charlevoix.

Members of Aspire North REALTORS® are committed to the profession of real estate, either in sales, brokerage, or related activities such as lending and title research.

Look for Aspire North's Affiliate Members as well. They have been accepted into membership as providers of the best in products and services in their real estate related field.