About Us

Bill Marsh Automotive Group is a family-run business that started in 1982 when Bill Marsh, Sr. took ownership of a struggling Buick dealership in Traverse City, Michigan. Within a year it became the top-performing dealership in the region.

Since that time, the company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto group is headquartered in Traverse City with locations in Kalkaska, Gaylord, Saginaw, and Grand Rapids.

A simple yet impactful mantra of Bill Marsh, Sr. was, ''Remember, we're not in the car business... we're in the people business.'' The company’s success is ultimately driven by the value it creates for people. Customers can take the wheel of their car buying experience with negotiation-free, customizable shopping at Bill Marsh.

Today, Bill Jr., Jamie, and Mike Marsh operate the company with the intent to make Bill Marsh Auto Group the standard in the region for top customer satisfaction, employee loyalty, and community involvement.

Billl Marsh Buick GMC Traverse City
Bill Marsh Chrysler Dodge Jeep Ram Traverse City
Bill Marsh Hyundai Traverse City
Bill Marsh Ford Kalkaska
Bill Marsh Chrysler Dodge Jeep Ram Kalkaska
Bill Marsh Ford Gaylord
Price Point Used Cars Traverse City, Kalkaska, Gaylord
Byrider Traverse City
Byrider Grand Rapids
Byrider Saginaw
Brake and Alignment Plus+
Bill Marsh Body & Paint
Bill Marsh Detail Center
Thrify Car Rental