Grow Your Business with Traverse Connect

Join Now!


Black Diamond Broadcasting

Black Diamond Broadcasting


AdvertisingAdvertising/Marketing/PRCommercial Radio AdvertisingEmployment & StaffingGraphic DesignMarketingMusicOther ServicesRadio/BroadcastingSocial Media

About Us

Black Diamond Broadcasting believes in providing marketing solutions by utilizing the traditional broadcasting of our elite radio stations, and integrating digital and social media platforms, streaming audio on line, and incorporating creative promotions and events. Black Diamond Broadcasting radio stations present Major Market On-Air Talent and programming, along with world class technology. There is a difference, and the reason why Black Diamond Radio stations deliver results throughout Central and Northern Michigan.

Black Diamond Broadcasting is a Michigan broadcast company, locally owned and operated.

We work with local, regional, and national businesses, to create effective on air advertising campaigns with customized on air radio commercial messages, which are also presented to our listening audience through on-line streaming. In addition, we engage active consumers through our digital and social media platforms. Our unique consulting approach, coupled with choice products, is what delivers the return on your investment.

Black Diamond Broadcasting will help you achieve results through our enormous geographical reach and the individual choices of our top ranked stations.

Right Radio Stations + Right Strategy + Right Message
= Successful Radio Campaign.


WMKC  Big  Country 102.9 (Hit Country) Counties Included in WMKC Coverage Area:  Antrim; Charlevoix; Cheboygan; Chippewa; Crawford: Emmet; Grand Traverse: Kalkaska: Leelanau: Mackinac; Montmorency: Otsego: Presque Isle  and on line at
Digital Diaplay Advertising, reaching consumers through the www.
Recruitment Resource for Michigan Businiesses
Mornings on 102.9 Big Country
WUPS  98.5  The Classic Hits Station Counties included in WUPS Coverage Area:   Alcona ; Antrim;  Arenac;  Bay;  Clare;  Crawford;  Gladwin;  Grand Traverse;  Gratiot;  Iosco; Isabella;   Kalkaska;  Lake;  Mecosta;  Midland;  Missaukee;  Montcalm;  Montmorency;  Newago; Ogemaw;  Osceola;  Oscoda; Otsego  Roscommon  and on line at .
98.5 WUPS - Steve in the Mornings!
98.5 WUPS - Mid-Day Mama Tammy Thompson
WCBY  AM 1240 & FM 100.7  Big Country Gold  Classic Country-Market Exclusive Format)  Counties Included in WCBY AM & FM Coverage Area:  Cheboygan; Chippewa;  Emmet;  Mackinac; Presque Isle and on line at
WWMK Smooth Sailing - MAC FM ( 106.3 & 98.1 Alpena) (Market Exclusive Format) Counties Included in WWMK  Coverage Area:  Alpena; Charlevoix Cheboygan; Chippewa;  Emmet;  Mackinac; Montmorency; Otsego: Presque Isle  and on line at
WTWS  92.1 FM The Twister  Counties Included in WTWS Coverage Area:   Clare; Crawford;  Gladwin; Kalkaska; Missaukee; Ogemaw; Osceola; Roscommon  on line at
Catman in the Monrnings, Anne Carlini 10a-3p and Dave Doran 3p-7p
WGFN  98.1, 95.1  Classic Rock the Bear   100% SIMULCAST WITH 95.3 Counties Included in WGFN Coverage Area:  Antrim; Benzie;  Charlevoix; Grand Traverse: Kalkaska:  Leelanau: Manistee, Missaukee;  Wexford and on line at WWSS  95.3 Classic Rock the Bear  100% SIMULCAST WITH 98.1 Counties Included in WCHY Coverage Area:  Antrim; Charlevoix; Cheboygan; Chippewa;  Emmet;  Mackinac; Montmorency;  Otsego; Presque Isle and on line at

Rep/Contact Info

Guy Dark
Classic Rock the Bear 98.1 & 95.3
Card image cap
View Personal Bio
Shannone Dunlap
Director of Business Development
Susan Melton
PSA Director & Program Director at 102.9 Big Country
Brian Pfeifer(Cartman)
Rock 105.1 & 95.5