About Us

Michigan's Creative Coast is a talent attraction initiative that highlights the Grand Traverse Region as an exceptional place to live, explore, and fulfill your career. Our mission is to advance the economic vitality of the Grand Traverse Region by elevating its innovative and entrepreneurial ecosystem; attracting new people, new ideas, and new businesses; and placing our region on the map as an attractive career destination.

Michigan's Creative Coast is an initiative powered by Traverse Connect, the Grand Traverse Region's lead economic development organization, and is made possible thanks to generous support and funding from the Michigan Film & Digital Media Office, an office of the Michigan Economic Development Corporation.