About Us

What is Traverse Connect?

Traverse Connect continues the legacy and the leadership of the Traverse City Area Chamber of Commerce, strengthening its focus on serving all businesses with a comprehensive suite of programs and services.

In December 2019, Traverse Connect and the Traverse City Area Chamber of Commerce merged to serve as the leading economic development organization for the Grand Traverse Region.

Traverse Connect is the lead economic development organization for the Grand Traverse region, which supports area businesses through a combination of business attraction and retention strategies, talent development efforts, and strategic coordination among partner agencies. Traverse Connect now serves the region as the single entity serving the region in support of business growth and development, alongside partner organization Venture North Funding and Development.