Become a Traverse Connect Investor

Join Now!


UpNorthLive News

UpNorthLive News


Television Commercial ProductionAdvertisingCommunications/Public RelationsDirect MailFilm, Audio & Video ProductionMarketingSocial MediaTechnologyWebsite Development

About Us

WPBN / WTOM - UpNorthLive 7&4 is the local NBC broadcast station and WGTU / WGTQ UpNorthLive ABC is the local ABC affiliate.

UpNorthLive News Today with Mark Watkins, Lourin Sprenger and Meteorologist Blake Hansen airs weekday mornings from 4:30 a.m. to 7:00 a.m.

Marc Schollett, Amanda Skrzypchak, Chief Meteorologist Joe Charlevoix and Harrison Beeby anchor UpNorthLive News at 5pm, 6pm and 11pm. offers local news, weather, school closings and the best Deals around.

Share your video or photos with us by downloading the UpNorthLive Mobile App and click on CHIME IN. Your photos may be featured on

UpNorthLive 7&4/ABC offers a full service production suite for your advertising needs. Simply contact the Creative Services Department at (231) 995-5811 or email at to schedule a meeting.

Video Media


Gallery Image AM_News.png
Gallery Image 6pm_news_team.png
Gallery Image Storm_Team.png

Rep/Contact Info

Samantha Chadwick
Patrick Livingston
News Room
Kim St. Mary