About Us

The Change Resilient Advantage Group (CRAG) is a senior execution partner for leaders navigating restructuring and other critical change when execution pressure is high. We help organizations translate leadership decisions into sustained action without exhausting people.

Our work focuses on what happens after the decision is made, when alignment weakens, ownership stalls, and capacity starts to deplete under pressure. We work alongside CEOs, CHROs, COOs, and senior leadership teams during restructurings, integrations, operating model shifts, AI-driven change, leadership transitions, and other high-stakes moments that are difficult to unwind if they go wrong.

We do not manage change for clients. We guide leaders to lead change in a way the organization can actually carry. Our perspective is grounded in a simple belief: execution depends on capacity, and capacity is built or depleted by how change is executed. Capacity is not workload or motivation. It is the ability of people and systems to think clearly, make good decisions, and follow through while change is underway. By strengthening alignment, clarity, ownership, and leadership under pressure, we help execution hold, adoption accelerate, and organizations build the capacity to handle what comes next.