One-Day Workshop: Sharpen & Shine - Building as Leaders, to the Next Level
Being a leader isn’t something we “arrive at.” It’s something we continue to develop.That’s why I’m excited to be teaching a one-day workshop through Northwestern Michigan College Extended Education on May 21, 2026, in Traverse City: Sharpen & Shine: Building as Leaders, to the Next LevelThis session is designed for leaders who want practical tools they can use right away. We’ll focus on strengthening how you lead your team, communicate expectations, and navigate the real challenges that show up in
Northwest Michigan Works! partners with Walstrom Marine to Register first Marine Services Technician Apprenticeship in the Region
NORTHWEST LOWER, MI– Northwest Michigan Works!, in partnership with Walstrom Marine, has officially launched the region’s first-ever U.S. Department of Labor Registered Marine Services Technician Apprenticeship. The new apprenticeship marks a major milestone for professional trades training and workforce development in Northwest Lower Michigan. This innovative program will provide apprentices with a comprehensive, hands-on learning experience designed to meet industry needs and strengthen the skilled
April Stroke Club: ‘InTandem Prescription Medical Device for Stroke Survivors’
April Stroke Club: ‘InTandem Prescription Medical Device for Stroke Survivors’ Grand Traverse Bay Area Stroke Club meets at Presbyterian Church on April 8 The Grand Traverse Bay Area Stroke Club will host a meeting from 2:30 to 4:30 p.m. on Wednesday, April 8, at the Presbyterian Church, located at 701 Westminster Rd. in Traverse City. The event will feature MedRhythms' InTandem. The group will gather for a virtual presentation from InTandem, a prescription medical device designed to improve walking
Food Access Through Art, Awards Donations to Local Food Pantries
Munson Healthcare Voices Program Celebrates Food Access Through Art, Awards Donations to Local Food Pantries TRAVERSE CITY, Mich. — Now in its fourth year, the Munson Healthcare Voices for Community Health program invited community members to share artwork inspired by Food Access, highlighting the vital role nutritious food plays in health and wellbeing. This year’s program introduced a new opportunity: winning artists were able to direct a $1,000 Munson Healthcare donation to a local food pantry of their
Join GVSU for Applied AI & Entrepreneurship: Building Connections for Innovation
Join Us for Applied AI & Entrepreneurship: Building Connections for Innovation Grand Valley State University's College of Computing is bringing an exciting (FREE) opportunity to Traverse City, and we encourage everyone interested to consider attending. On Monday, April 20, from 10 a.m. to 3 p.m., GVSU will host Applied AI & Entrepreneurship: Building Connections for Innovation at The Hagerty Center as part of Northern Michigan Startup Week. This event is designed for entrepreneurs, business leaders,
Northwest Michigan Works! Releases Updated Hot Jobs Report Highlighting In-Demand Careers
Northwest Michigan Works! has released an updated Hot Jobs Report, a regional workforce resource that highlights occupations with strong demand across Northwest Lower Michigan. The report identifies careers with high numbers of annual openings and provides information on wages and education and training pathways, helping jobseekers, educators, and employers better understand opportunities in the regional labor market. The updated report is based on current labor market information and regional workforce
HOME Agency Wins Multiple Honors at the 2026 American Advertising Awards
FOR IMMEDIATE RELEASEMarch 13, 2026 HOME Agency Wins Multiple Honors at the 2026 American Advertising Awards People-first startup agency recognized in its first year for digital, brand, and storytelling work across multiple client projects TRAVERSE CITY, MI —HOME Agency has been recognized with multiple honors at the 2026 American Advertising Awards, marking a significant milestone in the agency’s first year. The agency received four awards across digital experience, brand identity, and
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Community Job Fair Coming to Kalkaska’s Railroad Square – Connecting Local Talent with Local Opportunity
A community job fair will take place Thursday, April 16, 2026, from 10:00 a.m. to 2:00 p.m. at the Railroad Square Pavilion, located at 107 S. Elm Street in Kalkaska, bringing together job seekers, local employers, and community organizations. Hosted by Northwest Michigan Works!, the free event is open to anyone interested in learning more about job opportunities in the area and aims to connect local talent with employment opportunities across the region while strengthening the local workforce. Organized
Residence Inn Traverse City Welcomes Local Business Community for Corporate Travel Needs
As Traverse City continues to grow, so does the need for comfortable, flexible lodging options for visiting professionals and extended-stay travelers. As the newest extended-stay hotel in the area, Residence Inn Traverse City is proud to support the local business community by providing a home away from home for corporate travelers. Residence Inn Traverse City is now accepting RFP submissions for preferred corporate business travel rates for the remainder of 2026. These partnerships help simplify travel
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Your First 30 Days: Designing Onboarding Packets That Accelerate Confidence and Performance
Business owners set the tone for how new employees experience their first days on the job. A thoughtfully designed onboarding packet does more than share paperwork—it shapes clarity, confidence, and culture from day one.Quick Snapshot for Busy Owners Strong onboarding packets reduce ramp-up time and early turnover. Clear structure and pacing prevent overwhelm and build confidence. Culture, expectations, and role clarity should appear early and often. Delivery format matters just as much as
Springfield Commercial Roofing Earns Michigan Platinum Contractor of the Year for the Third Time, Specialty Membrane Project of the Year, Reinforcing Statewide Leadership in Commercial Roofing Excellence
KINGSLEY, Michigan – Springfield Commercial Roofing has been named Duro-Last Michigan Platinum Contractor of the Year for the third time, a distinction that recognizes contractors who consistently demonstrate exceptional installation, quality, system performance, and adherence to rigorous industry standards. The Michigan Platinum Contractor designation represents the highest tier of contractor recognition and reflects sustained excellence in workmanship and execution across commercial roofing
Building Lasting Loyalty in the Subscription Era
TL;DR In a world where memberships are one click away from cancellation, loyalty isn’t about gimmicks—it’s about delivering ongoing value, tailored experiences, and effortless renewals. Brands that treat their subscribers as evolving partners, not static accounts, create compounding satisfaction and advocacy.Why Subscription Loyalty Feels Different Now Membership models have replaced one-time transactions. Customers now expect not only what they paid for—but continuous evidence that they made the right
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How Small Businesses Can Maintain Healthy Cash Flow for Long-Term Stability and Growth
Keeping your business’s cash flow steady is like keeping the heart of your company beating. When cash consistently flows in and out with control, owners can make decisions confidently, plan for expansion, and avoid unnecessary debt. TL;DR Cash flow management is about timing — ensuring your business always has enough on hand to cover expenses while funding future opportunities. Focus on forecasting income, tracking expenses, invoicing consistently, and reinvesting wisely. Why Cash Flow
Brand Like You Mean It: Foundational Moves for Small Business Owners
A logo won’t save you. Neither will a slick font. Branding is a decision—not a decoration. When you’re starting a business, everything feels like it needs to happen at once. But brand work? That’s not extra. It’s structural. Every conversation, every pitch, every page on your site builds from this foundation. Get your brand right, and things start sticking. Get it wrong—or ignore it—and every next step slips through your fingers.Define Who You Are Before Anyone Else Does You don’t start with colors—you
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Scroll-Stopping Stories: Visual Marketing for a Generation Raised Online
In the loud, over-saturated amphitheater of social media, attention isn’t earned through logic—it’s sparked through feeling. For younger audiences who live and breathe in pixels and scrolls, what’s seen matters more than what’s said. They’ve grown up immersed in visual content, fluent in meme-speak and trained to detect inauthenticity faster than a banner ad loads. For brands, this doesn’t just require aesthetic savvy; it demands cultural fluency and a willingness to trade control for creativity. Emotion
Crystal Mountain welcomes two dynamic leaders to the Groups Sales team
THOMPSONVILLE, Mich. (April 24, 2025) – Crystal Mountain, northern Michigan’s premier four-season resort, is thrilled to announce the hiring of two accomplished individuals to its sales leadership team. Ashley Curd and Skye Lemmen have joined Crystal Mountain as Group Sales Managers, bringing a wealth of experience and a shared passion for the region to their new roles.Ashley Curd, a Northern Michigan native, returns to her roots with a strong background in client management and engagement. Most recently,
Steps to Build and Sustain a Profitable Home Services Business
Have you ever dreamed of turning your knack for fixing things or your passion for home improvement into a lucrative business? Launching a home services enterprise could be your gateway to financial independence and professional fulfillment. However, the journey from concept to thriving business involves more than just good intentions – it requires strategic planning, insightful market analysis, and meticulous execution. Whether you’re aiming to become the go-to handyman in your neighborhood or the
The Innovator’s Mindset: Cultivating Creativity in Your Business
In today's fast-paced and increasingly digital world, small and mid-sized business owners are presented with unique opportunities to drive growth and enhance efficiency through digital innovation. The dynamic landscape of digital technology offers various tools and strategies to revolutionize the way businesses operate and interact with their customers. By embracing these technological advancements, you can not only streamline operations but also stay competitive in a rapidly-evolving
Taking the Reins: How to Direct Your Own Marketing Campaigns
In the fast-paced world of business, having a direct hand in your marketing efforts is not just an advantage; it's a necessity for growth and sustainability. Whether you are spearheading a startup, managing a small business, or forging ahead as a solo entrepreneur, understanding and executing effective marketing strategies internally can significantly impact your success. This comprehensive guide provides you with the steps to take charge of your marketing, allowing you to craft a message that resonates
Adobe Acrobat AI Assistant: All You Have to Do Is Ask Acrobat’s Generative AI Document & PDF Tool
Adobe Acrobat has long been an invaluable tool for business owners, entrepreneurs, and employees all over the world thanks to its wide array of PDF generation and editing tools. Now, Acrobat AI Assistant offers new benefits for businesses of all sizes. Acrobat AI Assistant’s revolutionary software can transform your business with its incredible features: Intelligent Search and Retrieval: Entrepreneurs frequently need to access specific information buried within a vast collection of documents. The
Protecting Your Construction Business: Tips for Financial Resilience
In the world of construction and home services, financial stability is the cornerstone of success. Whether you're a construction business owner or a contractor in the home services industry, safeguarding your business from financial downturns is essential. In this article, we peek into practical strategies that can help you fortify your business against economic challenges without overwhelming your budget. Keep a Close Eye on Your Financial Records with PDF Document Management Construction
