FOR IMMEDIATE RELEASE
August 18, 2026

HOME AGENCY OPENS APPLICATIONS FOR SECOND ANNUAL MISSION MEETS ACTION AWARD, INVESTING $100,000 IN ONE NONPROFIT

The selected organization will receive customized brand, marketing, and communications services through HOME Agency's signature nonprofit initiative, building on inaugural partnerships with StoryCorps and TART Trails.

TRAVERSE CITY, Mich. — HOME Agency today announced that applications are open for the second annual Mission Meets Action Award (MiMA), a $100,000 in-kind investment providing one nonprofit organization with customized brand, marketing, and communications services to strengthen its ability to engage audiences and advance its mission.

Unlike traditional philanthropic awards, MiMA provides direct access to agency expertise through a strategic partnership. The selected nonprofit will work with HOME Agency’s team of strategists, creatives, and communications professionals to address specific organizational needs through brand strategy, messaging, communications planning, and other services that support long-term impact.

“Many nonprofits are doing critical work in their communities but do not always have access to the strategic communications resources needed to expand their reach and deepen engagement,” said Mariví Bryant, Founder and President of HOME Agency. “Through the Mission Meets Action Award, we are investing our expertise in an organization whose mission aligns with our values and creating the opportunity for meaningful, lasting impact through strategy and collaboration.”

The $100,000 in-kind award is tailored to the selected nonprofit's goals and priorities. Support may include brand positioning, messaging strategy, audience research, communications planning, website strategy, fundraising communications, stakeholder alignment, and other strategic services that help organizations communicate more effectively.

Instead of offering a predetermined package, HOME will work closely with the selected organization to identify where strategic support can create the greatest long-term value.

The Mission Meets Action Award is open to registered 501(c)(3) nonprofit organizations in good standing. Applicants should demonstrate meaningful community impact and provide information about their mission, current communications challenges, and how strategic marketing and communications support could help advance their goals.

Applications will be evaluated based on alignment with the award’s mission, the organization’s community impact, and the potential for strategic communications support to strengthen its ability to connect with audiences.

Applications for the 2026 Mission Meets Action Award are open beginning August 18, 2026, and will close on October 16, 2026. HOME Agency will announce the selected nonprofit recipient on December 1, 2026, in recognition of GivingTuesday, a global day of generosity focused on supporting nonprofit organizations and community impact.

The inaugural Mission Meets Action Award launched in 2025 and supported two organizations: StoryCorps and TART Trails. Through the award, HOME partnered with these organizations to provide strategic marketing expertise designed to strengthen how they communicate their missions, connect with audiences, and advance their community impact.

Nonprofits interested in applying, along with community members who want to nominate an organization doing meaningful work, can find eligibility requirements and submit an application at https://wearehomeagency.com/mission-meets-action-award/
 

About the Mission Meets Action Award (MiMA)
The Mission Meets Action Award (MiMA) is HOME Agency's signature nonprofit initiative, investing $100,000 annually in customized brand, marketing, and communications services for one nonprofit organization. Through a strategic partnership with HOME's team of experts, the selected organization receives tailored support designed to strengthen its brand, engage key audiences, and advance its mission.Learn more at https://wearehomeagency.com/mission-meets-action-award/

About HOME Agency
HOME is an independent, strategy-led creative agency partnering with mission-driven organizations and ambitious brands to build platforms that matter. Combining narrative clarity with measurable performance, HOME helps institutions strengthen market position, inspire stakeholder confidence, and create sustainable growth. With expertise spanning brand strategy, integrated campaigns, experiential marketing, and executive positioning, the agency operates as a true extension of its clients' leadership teams, delivering senior-level thinking with disciplined execution. For more information visit www.wearehomeagency.com and follow @wearehomeagency.

Media Contact:
Betsy Pujols, 201-716-9997
Betsy.pujols@wearehomeagency.com